Growing up in Wisconsin – specifically in Milwaukee- it was inevitable that I was influenced by German culture. The City is “decorated” with German architecture and chock-ful of breweries and beer halls. I mean, they don’t call the team the Milwaukee “Brewers” without reason.

All things considered, I thought it would be apropos to do a brand board in honor of Oktoberfest, the festival of beer.

I chose a color palette that gives a nod to the tricolor German flag. I blended the classic hues of red, gold and black into fun shades that reflect the sights, smells and sounds associated with Oktoberfest. Since Bavarian Blue is an essential element of the culture, I rounded out the palette with a festive pop of blue for good measure.

I searched for display fonts that embodied key elements of Old German Script – straight lines, sharp angles and strong Gothic stems. This one is a good choice because while it delivers those characteristics, it also has a slight modern curve which improves legibility (especially on digital devices).

Strike up the polka band…I’m ready to party!

*Fun fact: I spent a summer wearing a dirndl in the blazing Florida sun when I worked in Fantasy Land at Disney World! There may, or may not, be  photographic evidence.